Naiditch EntertainmenT (N.E.T.) is a Chicago-based sports entertainment agency providing professional athletes and coaches with first-class Contract Negotiation, Marketing, and Life Management services. To supplement our clients with legal and financial services, N.E.T. integrates its core capabilities with the expertise and experience of strategically allied businesses.

Our strategically allied service providers include the likes of Accountants, Apparel Companies, Brokerage Firms, Car Dealers, Financial Advisors, Insurance Executives, Investment Bankers, Health Clubs, Lawyers, Marketing Consultants, Mass Media Corporations, Overseas Agents, Personal Trainers, and Restaurants.

Our strategic alliances with European Agents are vital to our partnership program. We take the stance that each of our players are "Global Free Agents," an approach that augments the value of our clients, whose best leverage comes from exploring all options.

The overseas market has become a viable insurance policy for developing players and veterans. If the NBA is not within immediate reach, we will search out and provide global opportunities to each of our players.

Pre-Draft Preparation

Upon becoming eligible for the draft, NBA teams will critically evaluate each and every aspect of a player's game, life, and personality.

Naiditch EntertainmenT will assist in every manner of Pre-Draft preparation. The task at hand is to relay our information to NBA teams in a way that reflects most positively upon our clients.

Favorable statistical comparisons, video highlights, personal references, and individual preparation are key pre-draft marketing strategies.

Statistics are vital to NBA GMs, because they are looking for a consistent pattern over a period of time, despite what they may have seen in a few games. N.E.T. will prepare and deliver selected favorable statistics and video highlights to each NBA club.

Despite an athlete's athletic ability, the NBA is an "image business," where personal failures are liabilities. All-star caliber players have been cut due to perceived behavioral dysfunction. N.E.T. will compile personal references and deliver them to each NBA club. If desired, N.E.T. will house players in Chicago and supply a trainer to the draft candidate. The trainer will prepare the candidate mentally and physically for individual team workouts and for overall fitness.

As many teams request interviews, physicals, and workouts, N.E.T will coordinate all travel predicated upon an in-depth draft analysis and estimated physical and mental requirements of extensive travel.

At all times, N.E.T. encourages the draft candidate to maintain insurance and assists in doing so. Due to the unpredictability of the NBA draft, N.E.T. cannot guarantee that our clients will be selected in pre-determined slots. But, through compliance with our pre-draft preparation, our clients considerably maximize their draft potential.

Life Management

Professional athletes need to plan for a life outside of sports in order to become leaders in athletics, business, and the community.

Naiditch EntertainmenT assists clients in maintaining a comfortable standard of living, pursuing an outside area of interest, and establishing well executed educational and financial plans.

Initial Endorsements

As an NBA rookie, standard introductory endorsements include Shoes & Apparel, Trading Cards, Video Games, and Cars.

The fee structure of shoe and apparel endorsements begins with the lump sum payment. Every time an athlete gets dressed and laces up the shoes, a company is being endorsed, often at no charge.

Constants which augment a player's value are credibility and reputation. A lump sum payment rewards the player for goodwill attached to the product.

Variables which influence the value of a player's marketability include city, indi-\vidual performance, and team record. Shoe and apparel contracts are flexi-ble and often include variable incentives.

The second level of shoe and apparel endorsements includes payment for promotional services, portions of which could be guaranteed in advance of performance.

In some cases, shoe and apparel companies pay for labeling rights, using the player's name on their products. Typically the player is compensated with royalties, stock options, or equity stakes.

Trading card opportunities vary depending on both authenticity and exclusivity. Most drafted rookies receive card deals, though supervised signing sessions may be required in order to maximize the fee.

With the growth of the PC, video game endorsements are on the rise. A fee may be obtained for replication of a player's image and for video game title endorsements.

Professional athletes commonly lease a car from a local dealer at no cost as a form of mobile billboard.

Specialized Endorsements

As the career of the NBA professional progresses, select marketable athletes will move into the next phase of marketing: Specialized Product Endorsement. Although these products often have little to do with sports, companies are looking to enhance the image of their product via the endorsement of certain highly recognizable athletes.

Corporations specializing in consumer goods, banking, dining, television, radio, film, telecommunications, and the internet are commonly seeking the services of athletes.

The internet and sports have become powerful marketing partners. The NBA and the media are capitalizing by grabbing previously untapped resources. Naiditch EntertainmenT will procure domain names and develop official websites, through which we will conduct on-line sales and brand-name marketing.

An athlete may invest his/her popularity into ongoing Licensing, Publishing, and Camp opportunities. Income streams from such activity may last well past the athlete's professional career.

Not all marketing services are for profit, though. Naiditch EntertainmenT takes the stance that good things happen to those who do good. Our service providers will set up a charitable foundation, a vehicle to return wealth to the community. Our clients should also expect to volunteer for public service and personal appearances.